5 Reasons Artists and Silk Painters Need Branding
The Importance of Branding for Artists: 5 Basic Steps to Start From Scratch
As an experienced marketing expert, I have seen many artists struggle to make a name for themselves in the crowded creative industry. One of the reasons why artists struggle is because they fail to understand the importance of branding. In this article, I will explain what branding is, why artists need it, and the first five basic steps they need to take to start from scratch.
What is Branding?
Branding helps us as artists set apart from the competition. Your brand is a combination of your logo, your website, your social media presence, your reputation, and the way you communicate with your audience. Branding helps you establish a strong presence in the market and communicate your unique value proposition to your target audience.
Why Do Artists Need Branding?
Artists need branding for several reasons:
- To Stand Out From the Crowd: In a crowded market, it's easy to get lost in the noise. A strong brand helps you stand out and get noticed.
- To Build Trust: A strong brand helps you build trust with your audience. When people recognize your brand, they feel more comfortable buying your art.
- To Command Premium Prices: A strong brand helps you command premium prices for your art. When people recognize the value of your brand, they are willing to pay more for your art.
- To Build Long-Term Relationships: A strong brand helps you build long-term relationships with your audience. Your brand is the messenger attracting people who connect with your work on a deeper personal level and become repeat customers.
- To Increase Your Exposure: A strong brand helps you increase your exposure in the market. When people share your brand with their friends and family, you gain more visibility and reach a wider audience.
5 Basic Steps to Start Branding From Scratch
If you're starting from scratch, here are the five basic steps you need to take to start branding your art:
Step 1: Define Your Unique Value Proposition (UVP)
Known also as the USP - Unique Selling Proposition, it helps us to communicate with clarity how we differ from our competition. It's what makes your art unique and valuable. To define your UVP, ask yourself:
- What makes my art different?
- What problems does my art solve?
- What benefits does my art provide?
The statement of your USP/UVP must be concise and clear.
Step 2: Create an Artist-Brand Identity
This is the visual creative part of your artist brand identification. It includes your logo, colour scheme, typography, and imagery. Once you create the branding components, make sure you are consistent in the branding on all your online and offline channels and promotional materials.
Step 3: Build a Website
Your website is your online storefront. It's where people go to learn more about your art and purchase your work. Make your website easy to navigate so the visitor stays longer. Think about Search engine-optimized content and be clear on what action you want the visitor of your website to take.
Step 4: Establish a Social Media Presence
Your time is limited, so start with the easiest social media channel. Ask where my client is online on social media and begin there. Consistency is the challenge most encounter. So, set your posting schedule to a manageable starting frequency and number of posts. Choose the platforms that best suit your style and art and your target audience, and post regularly.
Step 5: Network and Collaborate
Many artists are "studio dwellers," but networking is a strong pillar in gaining exposure and building your brand. Attend art events, join online communities, and reach out to other artists to collaborate on projects.
Establishing a strong brand is crucial for artists to stand out and thrive in today's crowded marketplace. With clarity on what you want for whom and what you stand for, you have the basis of your professional artist branding identity for building an effective website, leveraging social media, and networking with others. You can start building a recognizable artist brand from scratch. With a clear strategy and consistent effort over time, you can develop an influential brand that helps you connect with larger accounts, grow your reputation, command premium prices, and take your art career to the next level.
Q: How long does it take to build an effective artist brand?
A: Building a strong brand takes consistent time and effort. Plan on investing at least 6-12 months into branding activities before expecting to see significant results.
Q: Should I hire a professional to help with branding?
A: If you can afford it, hiring a brand strategist or designer can help you develop a cohesive brand identity. If not, you can research and do it yourself.
Q: What if I'm not active on social media?
A: Having a presence on relevant social platforms is important for reaching today's art audiences. Prioritize accounts on 1-2 channels where your audiences are active.
Q: How often should I post on social media?
A: Aim for 2-3 times per week on each platform to stay top of mind without overwhelming your audience. Focus on high quality over high quality.
Q: Should I rebrand if my art style changes?
A: Only rebrand if your core identity shifts dramatically. Otherwise, natural evolution is fine. Keep branding elements flexible enough to allow for growth.